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A fractional CMO for Boca Raton’s premium service brands.

Boca Raton clients do not shop on price. They shop on trust, and they decide who to trust before you ever hear from them: in Google, in reviews, and increasingly by asking AI for a recommendation. I am Verena Jensen, a fractional CMO based in Palm Beach, and I lead marketing for a small number of premium service businesses across Boca Raton so that when that decision happens, it lands on them.

Senior marketing leadership, without the full-time hire

Between $1M and $20M in revenue, most service businesses have real marketing spend and no senior owner of what it returns. Ads run, an agency invoices, a feed stays active, and the founder still makes every meaningful call from instinct. I take that seat one to two days a week: strategy, budget, vendors and reporting, all accountable to one number. The full picture of the role is here: what a fractional CMO actually does.

Who this is for in Boca Raton

The work

Positioning and offer strategy. AI visibility, so you are the answer in ChatGPT and Google’s AI results, not just page two of classic search. Paid media on Meta and Google measured on booked revenue. The booking path from first click to confirmed appointment. Review and reputation systems. Reporting an owner can actually read. Results from this system: 27 new med spa bookings in 21 days at 34 percent lower acquisition cost, an 18 percent booking lift for a boutique studio in 30 days, a 26 percent AOV increase for an e-commerce brand in under a month.

Why local matters now

Boca Raton is a referral market, and referrals changed. The recommendation still starts at dinner, but it gets verified on a phone before dessert: reviews, search results, and an AI answer. A local CMO who knows what this market expects from a premium brand, and who can sit across the table from you quarterly, closes that loop. Costs and scoping are covered plainly in how much a fractional CMO costs, and the signals it is time are in when to hire a fractional CMO.

Start with 15 minutes

No pitch deck, no audit theater. A short conversation about where your growth actually lives and whether I am the right person to own it. Book a call.